Rubaroc 2.0 was designed with the intention to be used for the American market.
The objective for this project included ease of use with all essential information and photos. It was acknowledged that the Canadian Rubaroc site displayed signs of opportunity for improvement. It challenged the end user with its overwhelming content and complex navigation. The adoption of the American site was well received and a second opportunity was uncovered, leveraging the same design for their Canadian distribution.
This new site will be rolled out in 2014 to coincide with their official launch in the American market.