In 2009 Rubaroc asked me to take full design leadership of all of its marketing products.
A key element was their website which due to its age had been rendered archaic. Crisp ease of navigation and content minimization were top of mind to educate the potential client on who they were and what their products could accomplish. The changes came at a time when the company was in rapid transformation; therefore they also needed the ability to update content on the fly.
I was asked to make various updates to this website. One of the key updates was a dealer program. To assist with the roll -out of this program, a dealer sign up form, videos to showcase products as well as a map to highlight all the dealer locations was created. Website analytics showed an increase of 455% in traffic in the first three months.